What we do

No two events are the same, and neither are the teams behind them.

We work with B2B event organisers of all sizes and stages to design live experiences that are as powerful and memorable as they are commercially effective.

We’ve run large-scale events in North America, EMEA and Asia, from launch to maturity, and in industries as diverse as retail, financial services, education and healthcare. We’ve learned what really makes them work and what gets in their way.

Getting For Real in your corner means you skip the trial and error. You add the experience of people who’ve done it before — launches, turnarounds, complex portfolios, integrations — and the perspective to see what matters, and what doesn’t.

Your team, super-charged.

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There are 4 areas where we can give you extra firepower.

See the full picture. We start by understanding how your events and your team are performing and what’s needed to unlock your next phase of growth.

Strategic support

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What we can help with

  • Reviewing event P&Ls, revenue models and margins

  • Analysing delegate, sponsor and exhibitor performance

  • Evaluating team structure, workload and gaps

  • Assessing brand, content and marketing effectiveness

  • Pinpointing where processes, tech or spend can work harder

It’s the same approach that’s enabled us to grow shows and portfolios from early-stage experiments into high-performing brands.

You’ll come away with a clear view of where your business stands, what to prioritise and how to move forward — a specific, actionable plan for your team to work with.

Let's make a plan

Launching new events & products

Build the future of your portfolio. When you’re ready to grow, we help you design and launch new events, geo-clones or product lines that are authentic to your brand and commercially sound.

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That might include

  • Testing market demand with your current and future customers

  • Devising sponsorship and pricing strategy

  • Designing event formats and audience journeys

  • Building hosted buyer or matchmaking programs from scratch

  • Project planning for launch (timelines, resources and team)

  • Identifying team gaps and helping you fill them

We’ve built new shows that generated over $10M in their first year of running and launched the world’s biggest 1-2-1 meetings program. Getting new things off the ground is kind of our happy place.

We’ll make sure your new event or product line delivers real ROI and feels true to your brand, not bolted on.

It's time to get cooking

Hands-on help when you need it. Sometimes a show needs a bit of extra pace, focus or capacity, or just a fresh pair of eyes to regain momentum. We can embed within your team to manage a single workstream, or even take on full ownership for a period of time.

Event delivery

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What that might look like

  • Providing executional firepower to fill short- to medium-term gaps

  • Offering interim leadership across a portfolio, event or function

  • Leading marketing, content or creative direction

  • Overhauling operations and supplier management

  • Strengthening sponsorship and sales delivery

  • Driving attendee acquisition or ticket sales

  • Picking up a specific project that needs some extra love

We’ve run huge global events end-to-end, so we know what excellence looks like; the shows we’ve built have achieved some of the highest attendee and sponsor NPS results in the industry.

Our role is to accelerate performance, build capability inside your team and leave you stronger than when we started.

Get your show firing on all cylinders

Preparing for investment or acquisition

Get investment ready, or just growth ready. Whether you’re planning to sell or raise capital, or just want to increase the value of your business, we help event teams show their best selves.

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That might include

  • Reviewing financials, margins and forecasts for investor confidence

  • Streamlining operations and governance

  • Refining brand, audience and product story for due diligence

  • Identifying growth levers to strengthen valuation

We’ve worked inside and alongside some of the largest event M&A deals of the past five years, leading portfolio integrations and advising leadership teams through investment prep.

We know what acquirers look for and how to tell the story behind the numbers, so you can approach the process with clarity and control.

Strengthen your show's growth story

Let’s make it real.

We’d love to hear about what you’re building, even if you’re not sure we can help. We get pretty excited to talk events.

Drop us a line and let’s have a chat.

Still got questions? Check out our FAQs.