Opening a world: The Hitchhiker’s Guide to the Retail Galaxy

This opening moment from Shoptalk blends high production, narrative world-building and emotional design to transport its audience. Inspired by The Hitchhiker’s Guide to the Galaxy, it reimagines a B2B event as an immersive storytelling experience — one that reframes an industry’s challenges through wonder and imagination. It captures the For Real Events philosophy: creative vision, executed with precision, can make business gatherings feel beautiful, meaningful and unforgettable.